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E*TRADE from Morgan Stanley announced the rollout of spot trading in digital assets, giving eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on E*TRADE’s award-winning platform in partnership with zerohash, a leading digital asset infrastructure provider.

The launch comes on the heels of several platform enhancements for investors at every stage of their financial journey, from those just starting out, to active traders, to those saving for the long-term.

“It’s an exciting time for E*TRADE clients with all we are delivering to enhance our product offering and turbocharge the client experience. With the rollout of crypto trading on E*TRADE we’re advancing our digital assets strategy and bringing new capabilities to clients in an integrated way,” said Chad Turner, Head of Morgan Stanley Wealth Management Platforms. 

E*Trade – What’s Next

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“E*TRADE has a long tradition of delivering powerful tools and innovative investment offerings that put clients in control of their financial lives.”

According to Morgan Stanley Wealth Management’s most recent Pulse Survey, when asked what matters most when choosing a platform to trade crypto, the top response among investors was an established company they can trust. With E*TRADE playing a critical role in the Morgan Stanley Wealth Management ecosystem, clients benefit from innovative digital tools paired with world-class research and insights from Morgan Stanley thought leaders.

“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” said Matt Jones, Head of E*TRADE from Morgan Stanley. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are, with the confidence and trust that comes from being part of Morgan Stanley.”

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