Fosters keeps it simple
The lager brand unveils a refreshingly stripped-back and comedic campaign poking fun at classic beer ads through exaggerated Australian stereotypes.
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Credits
View on- Agency Publicis/LONDON
- Production Company MindsEye
- Director Carl Sundemo
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Credits
View on- Agency Publicis/LONDON
- Production Company MindsEye
- Director Carl Sundemo
- Editing The Quarry
- Post Production Harbor Picture Company/UK
- Production Services Page Location
- Chief Creative Officer Noel Bunting
- Creative Director Tom Dixon
- Design Lead Dave Stansfield
- Producer Megan O'Hagan
- Junior Producer Bea Icke
- Executive Producer Charlie Phillips
- Producer Giordi Caputo
- Producer Max Yeoman
- Art Director David Tutti Dos Reis
- DP Joao Padau
- Post Producer Dilia Knobel
- Editor/Partner Jonnie Scarlett
- 2D Lead Fergal Hendrick
- Post Producer Dan Love
- Post Producer Abigail Klimaszewska
- Post Producer Roberta Fox
- Colorist Alex Gregory
- Sound Designer/Audio Mixer George Castle
- Sound Designer/Audio Mixer Tom Keats
- Audio Producer Phoebe Baltazar
- Music Joel Humlen
- Producer Nick Page
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis/LONDON
- Production Company MindsEye
- Director Carl Sundemo
- Editing The Quarry
- Post Production Harbor Picture Company/UK
- Production Services Page Location
- Chief Creative Officer Noel Bunting
- Creative Director Tom Dixon
- Design Lead Dave Stansfield
- Producer Megan O'Hagan
- Junior Producer Bea Icke
- Executive Producer Charlie Phillips
- Producer Giordi Caputo
- Producer Max Yeoman
- Art Director David Tutti Dos Reis
- DP Joao Padau
- Post Producer Dilia Knobel
- Editor/Partner Jonnie Scarlett
- 2D Lead Fergal Hendrick
- Post Producer Dan Love
- Post Producer Abigail Klimaszewska
- Post Producer Roberta Fox
- Colorist Alex Gregory
- Sound Designer/Audio Mixer George Castle
- Sound Designer/Audio Mixer Tom Keats
- Audio Producer Phoebe Baltazar
- Music Joel Humlen
- Producer Nick Page
In collaboration with Publicis London, Australian lager brand launches this surreal and self-aware spot, The Amber Nectar, which lightly roasts the tropes of pretentious beer advertising with a playful Aussie twist.
The 20-second film, directed by Carl Sundemo through MindsEye, leans into familiar and distinctly Australian stereotypes, including a sunny beach backdrop, BBQs and kangaroos.
Guided by a laidback voiceover, a handsome surfer glides, absurdly, from the sea to the sand, a puppet kangaroo makes an appearance, and a questionable tattoo leaves the viewer confusing the beer ingredient barley with Bali, adding to the film's tongue-in-cheek humour.
