Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
)
Credits
View on-
- Production Company Division/Paris
- Director Rudi Rosenberg
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company Division/Paris
- Director Rudi Rosenberg
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Division/Paris
- Director Rudi Rosenberg
French supermarket Intermarché leans into the adorable relationship between a baby and his grandpa in this jolly spot, directed by Rudi Rosenberg through DIVISION.
Created to promote the supermarket chain’s 10% loyalty-card benefit on the baby aisle to all parents and carers, the spot, titled Copains, Copains, follows a toddler on a fun day out to the fair with his grandfather.
Colourful, charming and feelgood, Rosenburg portrays the grandfather and toddler more as best friends than relatives. As they spend the day at the fair, the grandad embraces his playful, childlike side, enjoying rides, games and icecream. It all culminates in the sweet tagline: “For babies and all their friends.”
