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La Colombe – Must Be the Coffee

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Created by Uncommon/New York, La Colombe’s 'Must Be the Coffee' campaign takes inspiration from the brand’s hometown of Philadelphia – and the infamous passion, grit, and underdog spirit of the city's sports fans.

Aiming to fuel fans enthusiasm for the upcoming World Cup, the hero film – helmed by Leigh Powis through Prod Co – suggests Americans should overlook the odds and believe anything is possible with the right attitude… and the right brew.

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