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DICK’S x adidas – Where It All Kicks Off - Directors Cut

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Helmed by Sovereign Bloc founding director, Daps, and produced by OBB Media and Bolded, this dynamic campaign from sports fashion brands DICK’S and adidas, titled Where It All Kicks Off, takes us on a whirlwind tour of the football world.  

Featuring Lionel Messi, Lamine Yamal, Trinity Rodman, Cobi Jones, Patrick and Brittany Mahomes, Juanpa Zurita and New York Nico, the action-packed director’s cut imagines DICK’S and adidas products as catalysts that seamlessly transport us to a different aspects of the sport, from fandom to grass-root clubs and professional games.  

A bold edit by Cabin brings together dynamic live-action camerawork, a retro gaming style animation and slick VFX by Parliament to evoke the excitement, awe and emotion of the game across generations, communities and cultures.  

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