Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
)
Credits
View on- Agency Puma
- Production Company PLAYGROUND Production Company
- Director Joao Retorta
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Puma
- Production Company PLAYGROUND Production Company
- Director Joao Retorta
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Puma
- Production Company PLAYGROUND Production Company
- Director Joao Retorta
Created in house and directed by João Retorta, through Playground Productions, this amusing World Cup ad Por Amor à Camisola (For the Love of the Shirt) follows Portuguese fans showing their support for the national team Seleção by brandishing its kit around the country.
Framed through the lens of a live news broadcast, the film also references a famous moment from Portuguese TV back in 2007. Invited onto a CNN Portugal news show to discuss elections, politician – and former Prime Minister of Portugal – Pedro Santana Lopes flounced out of the interview after the presenter interrupted him to show live coverage of José Mourinho’s arrival in Lisbon.
