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Krav – Thanks for the Food

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From the worms that churn the earth to the customers who buy the produce, Mats Udd's rousing spot for KRAV, the Swedish organisation focused on organic agriculture, covers all stages in nature's lifecycle.

With a serious yet uplifting voiceover, Thanks for the Food gets viewers muddy with its focus on the elements; the edit and cinematography celebrating each step.

Created by Stockholm agency Reform Act and shot through Slutet ar Nara, this poetic ode to nature grows on each viewing.

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