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Renault – R5 / ALL LOVER5

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We've all had our attention drawn to a particularly cool motor in our time, but not many instigate the kind of mass hysteria present in Nico Perez Veiga's new spot for Renault.

Created to celebrate the new Renault 5 model, LOVER5 sees an entire city flock to caress a trio of vehicles; treating each with a kind of sensual devotion as opposed to a ravenous desire.

Developed by Publicis Conseil and shot through Iconoclast (with Primo acting as service company), the film takes an idea as simple as 'lots of people love this car' and gives it a level of artistic polish that elevates it above most in the category.

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