Watt’s going on? Zonneplan has the answers

This new campaign for Dutch energy supplier Zonneplan – created by ACE Amsterdam and directed by Angelo Cerisara through HAMLET – depicts domestic situations where customers extreme bewilderment has tipped into lunacy.

Highlighting the chaos of the Netherlands' volatile energy market, Frustration features a man who's angst about his energy issues prompts him to chow down on a fully laden tablecloth, while the slightly nightmarish Dispirited (below) depicts a whole family grappling with full scale grief at a system that seems to over-complicate and penalise customers using environmentally friendly solar panels.

Koen de Boer, creative at ACE said: "Energy ads often like to paint an overly optimistic and wholesome picture. But that’s not how consumers actually feel. We aimed to do justice to their true emotions, with just a touch of drama, a glimmer of sweat and a barefoot guy on a hovering solar panel."