Pika wants you all by AIself
The AI brand launches a spoof-but-is-it, retro-tinged infomercial that makes you want/fear its latest offering.
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Credits
View on- Agency Client Direct
- Production Company Ceiling Train
- Director Josh Cohen
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Credits
View on- Agency Client Direct
- Production Company Ceiling Train
- Director Josh Cohen
- Editing Mondial Creative Labs
- Sound Design & Mix PLUSHnyc
- Audio PLUSHnyc
- Brand
- Head of Brand and Creative Lindsay Brillson
- Creative Director Monica Tan
- AI Art Generation Ilor Miryam
- AI Art Generation TT Gu
- Animator Leti Liu
- Executive Producer/Founder Christina Cooksey
- Senior Producer Shelby Vaculin
- Production Design Lee Levy
- DP Frances Chen
- Editor Nick Wurz
- Executive Producer Patrick Mack
- Senior Producer Sara Montgomery
- Colorist Will Renton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Ceiling Train
- Director Josh Cohen
- Editing Mondial Creative Labs
- Sound Design & Mix PLUSHnyc
- Audio PLUSHnyc
- Brand
- Head of Brand and Creative Lindsay Brillson
- Creative Director Monica Tan
- AI Art Generation Ilor Miryam
- AI Art Generation TT Gu
- Animator Leti Liu
- Executive Producer/Founder Christina Cooksey
- Senior Producer Shelby Vaculin
- Production Design Lee Levy
- DP Frances Chen
- Editor Nick Wurz
- Executive Producer Patrick Mack
- Senior Producer Sara Montgomery
- Colorist Will Renton
When Black Mirror launched over a decade ago, its techno-Twilight Zone twists and turns were seen as the brilliant but disturbed imaginings of Charlie Brooker.
Nowadays, brands actively tease such digital horrors.
Leaning into the dystopian vibes of an AI-led future, as it did with last year’s Pikapocalypse film, Pika’s latest offering plays as a straight-faced description of its AI Selves service, with which users can create autonomous digital extensions of themselves that post, create and interact on their behalf.
With Ceiling Train director Josh Cohen giving the film a delightfully deadpan retro-instructional style, and content that straddles both genuine offerings and fantasy [we think/hope], this darkly hilarious film both tickles and disturbs in equal measure.
