Pukka spills the tea on wellness culture
The herbal tea brand champions the power of natural ingredients in a playful spot unpicking the convoluted world of wellness products.
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Credits
View on- Agency Special Group/London
- Production Company Academy
- Director Erin Murray
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Credits
View on- Agency Special Group/London
- Production Company Academy
- Director Erin Murray
- Editing The Assembly Rooms
- Editor Eden Read
- Head of Production Daniel Breheny
- Executive Post Producer Robson Yeo
- Creative Director Jim Allen
- VFX Lead Leanne Pletersky
- VFX Supervisor Kate Gabriel
- Colorist Matt Turner
- Sound Designer James Everett
- Chief Creative Officer David Day
- Creative Director Simon Bird
- Senior Art Director Thomas Worthington
- Senior Copywriter Gregory Fazal
- Producer Tara Megson
- Executive Producer Simon Cooper
- Producer Steve Overs
- Production Designer Marie Lanna
- DP Olan Collardy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Group/London
- Production Company Academy
- Director Erin Murray
- Editing The Assembly Rooms
- Editor Eden Read
- Head of Production Daniel Breheny
- Executive Post Producer Robson Yeo
- Creative Director Jim Allen
- VFX Lead Leanne Pletersky
- VFX Supervisor Kate Gabriel
- Colorist Matt Turner
- Sound Designer James Everett
- Chief Creative Officer David Day
- Creative Director Simon Bird
- Senior Art Director Thomas Worthington
- Senior Copywriter Gregory Fazal
- Producer Tara Megson
- Executive Producer Simon Cooper
- Producer Steve Overs
- Production Designer Marie Lanna
- DP Olan Collardy
At a time of year crowded with the latest health and wellbeing fads, tea brand Pukka is offering a moment of calm with this witty campaign that celebrates the restorative power of nature.
Created by Special Group, Nothing Beats Nature playfully depicts a woman overwhelmed by self-care regimes that have tipped into excess.
From data tracking to biohacking, the wry narration calls time on complicated routines with a simple, soothing message: nature still knows best. It invites people to reconnect with the proven benefits of herbs, with a solution as easy as a cup of tea.
