Strongbow's refreshing take on summer
The distinctly British way of enjoying the season is crisply celebrated in this delightful campaign from Otherway and director Glenn Kitson.
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Credits
View on- Agency Otherway/London
- Production Company Iconoclast UK
- Director Glenn Kitson
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Unlock full credits and more with a shots membership
Credits
View on- Agency Otherway/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Producer Jennifer Gelin
- VFX 1920
- Color RASCAL
- Colorist Tim Smith
- Sound Design 750mph
- Sound Designer Jake Ashwell
- Head of Copy Phil Brewer
- Producer Spru Rowland
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Otherway/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Producer Jennifer Gelin
- VFX 1920
- Color RASCAL
- Colorist Tim Smith
- Sound Design 750mph
- Sound Designer Jake Ashwell
- Head of Copy Phil Brewer
- Producer Spru Rowland
If you're based in the UK, it can't have passed you by that the upcoming weekend is the HOLY GRAIL of all British weather scenarios - a BANK HOLIDAY HEATWAVE!!
Because of this sunny treat, Strongbow's latest campaign - Refreshing the Nation - uses the clichés of the British summer to cement the brand's position as a 'cultural institution'.
Created by Otherway and directed by documentary videographer Glenn Kitson through Iconoclast, the films' mash-up of joyful imagery, local terminology and The Streets' dependable backing make for a real ray of sunshine.
Credits
View on- Agency Otherway/London
- Production Company Iconoclast UK
- Director Glenn Kitson
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Otherway/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Producer Jennifer Gelin
- VFX 1920
- Color RASCAL
- Colorist Tim Smith
- Sound Design 750mph
- Sound Designer Jake Ashwell
- Head of Copy Phil Brewer
- Producer Spru Rowland
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Otherway/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Producer Jennifer Gelin
- VFX 1920
- Color RASCAL
- Colorist Tim Smith
- Sound Design 750mph
- Sound Designer Jake Ashwell
- Head of Copy Phil Brewer
- Producer Spru Rowland
The campaign’s OOH rollout features more than 50 region-specific executions [examples below] running across the UK, each tuned to the slang, sayings and particular personality of its placement.
From Cardiff to Glasgow, the posters revel in the oddities of regional language, giving the nationwide campaign a properly local flavour.
