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Tesco Mobile – Your Second Most Important Network

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In collaboration with BBH, British network operator TESCO Mobile launches this simple yet heartwarming campaign championing the in-person communities and relationships that tech can’t replace.  

Directed by Novemba through magna studios and titled Your Second Most Important Network, the slice-of-life film is made up of everyday moments illustrating TESCO’s role in keeping human networks connected.  

From the ‘Motherhood’ to ‘Famalam’ group chats, intimate and relatable vignettes capture fleeting threads of family and friendship, with casting focused on real relationships to bring an authentic sense of warmth and honesty.  

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