Transport for Wales’ fuzzy-headed journey
Daniel Warwick’s charming, character-led campaign for the Welsh transport network uses puppets to playfully tell the story of a post-hen-party commute.
Credits
View on- Agency Golley Slater/Cardiff
- Production Company Object & Animal
- Director Daniel Warwick
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Credits
View on- Agency Golley Slater/Cardiff
- Production Company Object & Animal
- Director Daniel Warwick
- Editing Work Editorial/London
- VFX Pineapple VFX
- Sound Design Cranc
- Creative Director Dave Abbott
- Creative Director Paul Williams
- Creative Director Lewis Clements
- Producer Frankie Hurley
- Executive Producer Laura Hegarty
- Producer Tom Farley
- DP Ottar Gudnason
- Music Compisition Richard Vaughan
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Credits
powered by- Agency Golley Slater/Cardiff
- Production Company Object & Animal
- Director Daniel Warwick
- Editing Work Editorial/London
- VFX Pineapple VFX
- Sound Design Cranc
- Creative Director Dave Abbott
- Creative Director Paul Williams
- Creative Director Lewis Clements
- Producer Frankie Hurley
- Executive Producer Laura Hegarty
- Producer Tom Farley
- DP Ottar Gudnason
- Music Compisition Richard Vaughan
Transport for Wales has unveiled this fun and textural spot, titled The Hen Express, developed by Golley Slater with the help of Object & Animal director Daniel Warwick.
Realised through characterful, stylised puppetry and tactile, hand-crafted sets, the narrative follows a young woman on her slightly hungover return journey after a wild hen party.
Light-hearted, self-aware and lovingly crafted, initiative playfully leans into humour and human storytelling, eventually shifting from puppetry to live-action and grounding the character’s story back in reality.