Vodafone Ireland’s dependable dad

Parents... They’re quite useful throughout the turbulence of teenagehood. They offer food, finance, free taxi service and boundless succour in the face of setbacks. 

The separated parents in this lovely film, created by Grey London and directed by James Rouse through Biscuit Films, brilliantly depict how a ‘reliable connection’ can mean not only the benefits of a stable comms network, but a Dad who is reliably there for his daughter in times of practical and emotional need. 

Part of a multi-platform campaign, the spot shows how parents apart can still support their children together by maintaining good comms. 

Speaking on the launch of the Vodafone GigaHome campaign, Orla Nagle, Head of Brand, Vodafone Ireland, said: “We instantly fell in love with this script from Grey as it celebrates just how powerful the connections you can always rely on in life truly are through a beautiful, relatable story of a modern Irish family.”