What's the deal with Walton Goggins' Goggle Glasses?

GoDaddy – Walton Goggins' Goggle Glasses

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Agency Quality Meats/Chicago

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Agency Quality Meats/Chicago
Talent Walton Goggins

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Ever since Micheal Cera started taking an interest in CereVE, the world has been suspicious of celebrities who lean into unusual collabs.

Such is the feeling behind Walton Goggins' Goggle Glasses, the eyewear venture seemingly created by and endorsed by the star of The Shield, The Righteous Gemstones and Fallout. Introduced last November, the unique sunglasses - a hybrid between wraparound shades and goggles - have been seen on Goggins' noggin at events like GQ's Men of the Year Party and are avaialable for purchase at gogginsgoggles.com.

But are they for real or a Super Bowl stunt? Recent ads have appeared showcasing the genesis of the product's marketing and its implementation via GoDaddy Airo, the domain-vendor's AI-fueled brand builder:

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GoDaddy – GoDaddy’s Back in the Game - Walton's Been Working (Teaser)

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GoDaddy – GoDaddy’s Back in the Game - Strap In (Teaser)

With the excellent, jazz-fuelled spot (found on socials) linked with GoDaddy's in-house creatives and agency Quality Meats, and knowing that company's michevious spirit and eye for comedy, we're faily sure that the team will have more in store.

As per Super Bowl, all will be revealed in the coming days. For now the story remains as mysterious as any Goggle Glasses-wearers eyes...