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Intermarche – Conte de Noël

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Everyone loves a redemption arc, but it is unlikely that 'wolf goes veggie to make friends' appears on many people’s narrative bingo card.

Using the gentle idea of a story told to reassure a worried child, Intermarché’s Christmas spot follows a once-fearsome wolf who heads to the salad bar in the pursuit of companionship.

Slickly mixing live-action and blockbuster-esque animation (Divine director Nadège Loiseau on the former, WIZZ's collective Illogic providing the latter), Romance’s charming piece may be big, but it is certainly not bad.

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