Citroën’s extra-terrestrial plot twist
Director Gary Freedman puts a playful spin on the classic alien-meets-human story in a charming spot for the car manufacturer’s new ëC4 vehicle.
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Credits
powered by
- Agency BETC/Paris
- Production Company Very/Content
- Director Gary Freedman
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Credits
powered by
- Agency BETC/Paris
- Production Company Very/Content
- Director Gary Freedman
- Ad Agency BETC FULLSIX/Paris
- Post Production Mathematic
- Sound Design GUM/Paris
- Sound Design Wave Studios/London
- Chief Creative Officer Stephane Xiberras
- Creative Director Nicholas Bakshi
- Senior Copywriter Olivier Mille
- Senior Art Director Morgane Alexandre
- Creative Kemi Zinsou
- Creative Nathalie Sanseigne
- Creative Producer Magalie Dauleu
- Creative Producer David Green
- Post Producer Cyrielle Moustin
- Art Director Guillaume Simonneau
- Executive Producer Helene Segol
- Executive Producer Eric Lipchitz
- Executive Producer/CEO Jerome Denis
- Line Producer Aurelia Lafaye
- DP Khalid Mohtaseb
- Editor Adam Spivey
- Editor Quentin Kwiatkowski
- Post Producer Francoise Hernandez
- VFX Supervisor Jehan Bouazza
- VFX Producer Arnaud Sourdeau
- Colorist Mathieu Caplanne
- Head of Production Sidney Guillen
- Post Producer Marion Toreilles
- Sound Engineer Marc Eres
- Sound Designer Ben Gulvin
- Audio Producer Phoebe Baltazar
- Composer Nathan Stornetta
Credits
powered by
- Agency BETC/Paris
- Production Company Very/Content
- Director Gary Freedman
- Ad Agency BETC FULLSIX/Paris
- Post Production Mathematic
- Sound Design GUM/Paris
- Sound Design Wave Studios/London
- Chief Creative Officer Stephane Xiberras
- Creative Director Nicholas Bakshi
- Senior Copywriter Olivier Mille
- Senior Art Director Morgane Alexandre
- Creative Kemi Zinsou
- Creative Nathalie Sanseigne
- Creative Producer Magalie Dauleu
- Creative Producer David Green
- Post Producer Cyrielle Moustin
- Art Director Guillaume Simonneau
- Executive Producer Helene Segol
- Executive Producer Eric Lipchitz
- Executive Producer/CEO Jerome Denis
- Line Producer Aurelia Lafaye
- DP Khalid Mohtaseb
- Editor Adam Spivey
- Editor Quentin Kwiatkowski
- Post Producer Francoise Hernandez
- VFX Supervisor Jehan Bouazza
- VFX Producer Arnaud Sourdeau
- Colorist Mathieu Caplanne
- Head of Production Sidney Guillen
- Post Producer Marion Toreilles
- Sound Engineer Marc Eres
- Sound Designer Ben Gulvin
- Audio Producer Phoebe Baltazar
- Composer Nathan Stornetta
French automobile brand Citroën has launched this delightfully cinematic, sci-fi-inspired spot with an unexpected ending, created by BETC and directed by Gary Freedman through Very.
Riffing on a particularly iconic extra-terrestrial-themed classic film scene, the campaign follows a compassionate young woman who risks everything to help a stranded alien return to his ship, before their true intentions are revealed in an unprecedented act of automotive desire.
"With European manufacturers finally making the right electric products to reach people's expectations in terms of sustainability, we're seeing a move away from apologetic messaging toward pure entertainment", notes Nicholas Bakshi, BETC Creative Director. "The alien's fascination with the car isn't just about showcasing features – it's about bringing joy and surprise back to automotive storytelling."
