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Uber – Evil’d Enough

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Uber Eats has launched its new brand platform for the UK, ‘When You’ve Done Enough, Uber Eats’, which celebrates moments of often-needed relaxation which are delivered, of course, by Uber Eats. 

Created by Mother London and directed by Emmy Award-winning filmmaker David Shane through O Positive, the new spot is the first in a series of films showcasing iconic figures entertainingly embracing their downtime. Evil'd Enough [above] features Academy Award-winner Javier Bardem, who is well known for playing malevolent characters, such as Raoul Silva in Skyfall and Anton Chigurh in No Country For Old Men, as he throws off the shackles of evil-doing to embrace a little 'me-time'. 

"It’s such a strong idea," said Shane. "We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds but we’ve all needed a break. Javier was a gem to work with. Super-invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days."

“Playing a bad guy can be very demanding," added Bardem. "Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”

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