Tito’s wheely good cocktails

In this playful new series of spots created by Arts & Letters, vodka brand Tito’s revisits its charming Spokescart initiative.

Directed by Luisa Kracht through Madre, and brought to life by VFX from The Mill, the four 30-second films see the beverage brand’s distinctive drinks trolley rattling into view and offering cocktails to a diverse cast of characters.  

In each spot, the cart sports a playful new feature depending on the scene it appears in, such as a printer in the office or a nail dryer at predrinks.  

As Arts & Letters’ Creative Director Lillian O'Connor shared, “One of the most rewarding experiences in getting to revisit ‘The Spokescart 2.0,’ is that we continued to explore and develop a very lovable character. Creatively, it’s challenging, but so gratifying to develop a personality for a brand and continue to dive into the details on how to establish its full identity. We found ourselves pontificating for hours with very important questions like…CAN The Spokescart speak? We think so. Does it dance? Absolutely. We hope The Spokescart helps Tito’s stand out in the category for years to come.”