Tesco’s emotional baggage
The British supermarket launches a touching campaign created by BBH, portraying the ways food brings people together.
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Credits
powered by
- Agency BBH/London
- Production Company Iconoclast UK
- Director Fernando Nogari
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Credits
powered by
- Agency BBH/London
- Production Company Iconoclast UK
- Director Fernando Nogari
- Editing Trim
- Post Production Electric Theatre Collective
- Sound String and Tins
- Global Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Associate Creative Director Luke Till
- Associate Creative Director Lawrence Bushell
- Producer Victoria Doran
- Producer Paz Parasmand
- DP Jake Scott / (DP)
- Editor James Forbes-Robertson
- Producer Saskia Delius
- Colorist Jason Wallis / (Colorist)
- Sound Designer Adam Smyth
- Audio Producer Esi Jonuzi
- Sound Designer Kaspar Broyd
- Sound Designer Gez Lloyd
Credits
powered by
- Agency BBH/London
- Production Company Iconoclast UK
- Director Fernando Nogari
- Editing Trim
- Post Production Electric Theatre Collective
- Sound String and Tins
- Global Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Associate Creative Director Luke Till
- Associate Creative Director Lawrence Bushell
- Producer Victoria Doran
- Producer Paz Parasmand
- DP Jake Scott / (DP)
- Editor James Forbes-Robertson
- Producer Saskia Delius
- Colorist Jason Wallis / (Colorist)
- Sound Designer Adam Smyth
- Audio Producer Esi Jonuzi
- Sound Designer Kaspar Broyd
- Sound Designer Gez Lloyd
Created by BBH, this heartwarming campaign from UK supermarket Tesco portrays the importance of food in our everyday lives, and how it can be an unspoken way of communicating with our loved ones.
At the centre of the initiative is this touching, slice-of-life film, titled It's Not a Little Thing. It's Everything, directed by Fernando Nogari through Iconoclast. Leaning into the iconic design of the Tesco Bags for Life, it shows the little ways food can impact every occasion, whether that’s way of saying thanks, an opportunity to show you're sorry, or simply a reason to get everyone together to party.
Felipe Serradourada Guimaraes, ECD BBH added: “Finding the nation’s biggest groce point of view on great quality food, is not a little thing, it’s everything.”
Murray Bisschop, UK Marketing Director of Tesco said: “When it comes to food, every detail matters to us, because we know the role it plays in our customers lives. Our new campaign captures this. We believe a great dish starts with quality ingredients, whether that’s a tender steak, crisp greens or juicy corn on the cob. Fo us, it’s not a little thing, it’s everything”.
