Don't get left out, says K+
The expansion of Vietnamese channel K+ is heralded by a campaign which highlights the potential social expulsion of non-subscibers.
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Credits
powered by
- Agency The Friday/Ho Chi Minh City
- Production Company FGS Production
- Director Le Hoang
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Credits
powered by
- Agency The Friday/Ho Chi Minh City
- Production Company FGS Production
- Director Le Hoang
Credits
powered by
- Agency The Friday/Ho Chi Minh City
- Production Company FGS Production
- Director Le Hoang
We've all had it; the fear of missing out. And FOMO is at the heart of this new campaign for Vietnamese channel K+.
A joint venture between Canal+ and Vietnam Television (VTV), the expanded channel, which has its roots in premium sports broadcasting, has launched a new campaign to position itself as a comprehensive entertainment platform with blockbuster movies, Asian drama, children's programming and Original Series productions.
Created by The Friday Ho Chi Minh City and directed by Le Hoang through FGS Production, the spot dramatises the social consequences of missing out on trending entertainment content.
Set to Beethoven's Symphony No. 7, the film shows how those who are not subscribers to K+ are isolated and, quite literally, blending into their surroundings during conversations about K+ programmes.
