Erste Bank's birdy breakout
A caged avian shows some remarkable resourcefulness in this charming spot from DOM&NIC.
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Credits
View on- Agency Jung von Matt/Donau/Vienna
- Production Company Kaiserschnitt Film
- Director Dom&Nic
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Credits
View on- Agency Jung von Matt/Donau/Vienna
- Production Company Kaiserschnitt Film
- Director Dom&Nic
- Editing Final Cut/London
- VFX The Perlin
- Color Company 3/London
- Sound Factory Studios/London
- Music Leland
- Creative Director/Copywriter Mike Hagy
- Creative Director/Art Director Christopher Eder
- Copywriter Anna Soteropoulos
- Executive Producer Matthias Papst
- Senior Producer Billie Krobath
- DP Franz Lustig
- Editor Ed Cheesman
- VFX Supervisor Fabian Frank
- VFX Supervisor Anthony Bloor
- Lead Compositor Declan Andrews
- Compositor Adrian Monroy-Diaz
- Producer Alessandra Milani
- Animation Sherin Mahboob
- Animator Mack Knights
- Animator Daniel Kmet
- Animator Alberto Lara
- Colorist Jean-Clement Soret
- Executive Producer Ellora Soret
- Producer Edwin Elkington
- Sound Designer/Mix James Utting
- Creative Director (Audio) Anthony Moore
- Audio Producer Amelia Watts
- Audio Producer Olivia Endersby
- Music Supervisor Dhamirah Coombe
- Music Producer/Arranger Guy Farley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Jung von Matt/Donau/Vienna
- Production Company Kaiserschnitt Film
- Director Dom&Nic
- Editing Final Cut/London
- VFX The Perlin
- Color Company 3/London
- Sound Factory Studios/London
- Music Leland
- Creative Director/Copywriter Mike Hagy
- Creative Director/Art Director Christopher Eder
- Copywriter Anna Soteropoulos
- Executive Producer Matthias Papst
- Senior Producer Billie Krobath
- DP Franz Lustig
- Editor Ed Cheesman
- VFX Supervisor Fabian Frank
- VFX Supervisor Anthony Bloor
- Lead Compositor Declan Andrews
- Compositor Adrian Monroy-Diaz
- Producer Alessandra Milani
- Animation Sherin Mahboob
- Animator Mack Knights
- Animator Daniel Kmet
- Animator Alberto Lara
- Colorist Jean-Clement Soret
- Executive Producer Ellora Soret
- Producer Edwin Elkington
- Sound Designer/Mix James Utting
- Creative Director (Audio) Anthony Moore
- Audio Producer Amelia Watts
- Audio Producer Olivia Endersby
- Music Supervisor Dhamirah Coombe
- Music Producer/Arranger Guy Farley
It must be tough for caged birds, watching other pets like cats, dogs and even tortoises be allowed out once in a while for a wander, but few are as resourceful as the feathered flight-risk in Erste Bank's new spot.
Doing everything it can to escape its confinement, The Bird's titular protagonist leaves no corner untested in its quest for release, charming the audience in the film from Jung von Matt Donau.
Directed by DOM&NIC through Kaiserschnitt Films, with wonderful character creation by VFX house The Perlin, this cheeky (or should that be cheepy) chappie makes for another endearing entry to Erste Bank's ouvre.
Credits
powered by“The script immediately made us imagine a classic prison escape film, but from the perspective of a caged bird,” commented directors DOM&NIC. “That contrast felt instantly original, creating a strong emotional story with cinematic highs and lows. From the start, we wanted the bird to feel driven by an urgent need to escape, while keeping its movement and behaviour grounded in reality, so the audience empathises without losing the sense that it’s still a real bird in a real cage.”
“A photoreal CG bird is about as challenging as it gets in creature work. We knew we were in excellent hands when it came to giving the character life and emotion without drifting into cartoon territory.”
“Bringing animated characters to life has always been my passion,” said VFX Supervisor Fabian Frank. “Teaming up with DOM&NIC again has been a fantastic experience. We had to solve technical challenges, develop new tools and workflows, and it’s rewarding to see it all come together in the final film.”
“The agency and client were a dream to work with, committed to the creative and focused on making the best film possible," continued DOM&NIC. "We studied genuine bird behaviour to inspire its actions, aiming to keep the performance authentic while giving it a clear emotional journey around determination and resilience. By the end, the bird outwits the cat in a reversal of nature’s hierarchy. We also re-recorded That’s Life with live instruments, fulfilling a long-held ambition to record in Abbey Road’s Studio 2.”
