Gillian Anderson spreads some love for M&S
The British actor takes on the department store’s specially created role of Chief Compliments Officer in a joyful campaign by Mother.
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Credits
View on- Agency Mother/London
- Production Company SMUGGLER/London
- Director rubberband.
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Credits
View on- Agency Mother/London
- Production Company SMUGGLER/London
- Director rubberband.
- Editor Trim
- Post Production Black Kite Studios
- Sound Design King Lear Music & Sound
- Music Theodore Music
- Executive Producer Tom Knight
- Producer Luca Chapman
- Production Designer Max Randall
- DP Maximilian Pittner
- Editor Vid Price
- Post Producer Polly Kemp
- VFX Lead Jonathan Box
- Executive Producer Tamara Mennell
- Colorist Aubrey Woodiwiss
- Executive Producer James Gooding
- Sound Designer/Audio Mixer Ed Downham
- Post Producer Matthew Steven
- Music Supervisor Tom Stanford
- Talent Gillian Anderson
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Credits
powered by- Agency Mother/London
- Production Company SMUGGLER/London
- Director rubberband.
- Editor Trim
- Post Production Black Kite Studios
- Sound Design King Lear Music & Sound
- Music Theodore Music
- Executive Producer Tom Knight
- Producer Luca Chapman
- Production Designer Max Randall
- DP Maximilian Pittner
- Editor Vid Price
- Post Producer Polly Kemp
- VFX Lead Jonathan Box
- Executive Producer Tamara Mennell
- Colorist Aubrey Woodiwiss
- Executive Producer James Gooding
- Sound Designer/Audio Mixer Ed Downham
- Post Producer Matthew Steven
- Music Supervisor Tom Stanford
- Talent Gillian Anderson
In this uplifting campaign created by Mother for Marks & Spencer, Gillian Anderson steps into a newly invented role as part of the retailer’s Love That platform, encouraging people to brighten someone’s day with a simple compliment.
Directed by the stylish SMUGGLER duo rubberband., the spot sees Anderson as the brand’s first Chief Compliments Officer, dishing out praise for her co-workers’ outfits and spreading infectious positivity.
The initiative is rooted in research showing that 62% of people in the UK say receiving a compliment makes them happy – yet many rarely get one. Among those who do, almost half say they’re most often complimented on their clothes.
