Harrison Ford's Highland fling

Glenmorangie Highland single malt Scotch whisky has released a new global campaign starring Harrison Ford. 

The Hollywood legend, who has starred as iconic characters including Indiana Jones and Han Solo, brings his trademark wry humour to a series of episodic films directed by actor and filmmaker Joel Edgerton.

Created in-house and produced through Hungry Man the campaign, called Once Upon a Time in Scotland, takes us behind-the-scenes as Ford journeys to Glenmorangie’s Highland home, to discover the skill and craftmanship that goes into making each bottle of its whisky. 

The 60-second hero film [above] shows us Ford pre-trip as he accepts his assignment - despite having issues with the proposed script - before settling into a comfy chair by a roaring fire to enjoy the fruits of Glenmorangie's labour.

From there the campaign becomes an episodic adventure as Ford travels to Scotland to enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately ‘off-script’ style.

Unfolding over 12 separate episodes, the first two of which are released today, the campaign was filmed in the north-east Highlands of Scotland capturing the natural beauty of the local area, including the historic distillery in Tain, where Glenmorangie has been created for over 180 years, the 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass.  

Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend.

“I loved working with the team at the Distillery — they were all great," said Ford. "The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

“I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent," added Edgerton. "It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”