Lu's sweet yarn with a twist
The biscuit brand’s sentimental spot features a mum who hopes knitted goods will ease her absent teenage son’s homesickness, while his kid brother has another, more sugary idea.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Prodigious Paris
- Director Chris Fowles
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Prodigious Paris
- Director Chris Fowles
- Production Company Pop Studios
- Editorial tenthree
- Colour Electric Theatre Collective
- Japan Service Production Company TaProduction
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Maud Robaglia
- Art Director Jean-Marc Tramoni
- Copywriter Marc Rosier
- Producer Sylvain Michel
- Head of Production/Executive Production Augustin de Taillac
- Producer Neyla Ben Hamouda
- Production Designer Irene Marinari
- DP Henry Gill
- Editor Beth Roberts
- Assistant Editor Puck van Dijk
- Edit Producer Maya Kilic
- Colorist Andi Haw Shuan Chu
- Post Producer Alex Carswell
- Post Producer George Blomiley
- Music & Sound Design JJ Mitchell
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Prodigious Paris
- Director Chris Fowles
- Production Company Pop Studios
- Editorial tenthree
- Colour Electric Theatre Collective
- Japan Service Production Company TaProduction
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Maud Robaglia
- Art Director Jean-Marc Tramoni
- Copywriter Marc Rosier
- Producer Sylvain Michel
- Head of Production/Executive Production Augustin de Taillac
- Producer Neyla Ben Hamouda
- Production Designer Irene Marinari
- DP Henry Gill
- Editor Beth Roberts
- Assistant Editor Puck van Dijk
- Edit Producer Maya Kilic
- Colorist Andi Haw Shuan Chu
- Post Producer Alex Carswell
- Post Producer George Blomiley
- Music & Sound Design JJ Mitchell
Created by Publicis Conseil and directed by Chris Fowles, through Prodigious Paris, the campaign film explores the complexities of familial love via the story of a young man studying away in Japan and missing his home comforts.
Titled Arigato, which means thank you in Japanese, the film was a complex shoot across Paris and Tokyo. The director commented: “We worked hard to make sure the twist at the end felt natural and sweet. It’s all led by the performances, keeping it authentic and subtle allows us to buy the final reveal.
“Shooting in Tokyo at night with a large, mostly non-English-speaking cast was a first for me, and it had its moments. But the team there was incredible – it was a lot of fun navigating Japan’s unique filming rules."
