Psyop Group partners with Free Agents
With access to talent across Psyop Group’s studio collective, Free Agents will tap into its pioneering approach to creative production.
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The Psyop Group have signed a new strategic representation deal with Free Agents.
With access to talent across Psyop Group’s studio collective, Free Agents will tap into its pioneering approach to creative production. One that champions independence, innovation, artist-first thinking and a system that allows clients to work with one partner while accessing specialists across disciplines.
Free Agents is one of the industry’s most sought-after talent representation firms, known for its long track record of helping creative businesses thrive through thoughtful strategy, strong relationships and a deep understanding of the market.
Patricia Claire, Founder of Free Agents said: "What draws Free Agents to a company today is exceptional talent and a creative point of view that offers something genuinely distinctive to our rapidly transforming industry. Psyop Group brings both. They’ve always been a company that sees what’s possible.
I had the great privilege of working alongside Psyop’s founders for nearly a decade from their launch. They were remarkable from the beginning. It’s exciting to see that spirit entering a new chapter, with extraordinary artists at the heart of it. There’s something fantastic about our teams coming together again. We’re very happy to be here."
Psyop Group spans the full creative spectrum; from developing brand systems, design and world-building to artful live action, animation, emerging technology, experiential work and IP development - most recently Werner Herzog’s first venture into animation The Twilight World. The infrastructure surrounding the Psyop Group collective has been built by design to shoulder operational complexity for both clients and artists, allowing them to focus on what matters most, craft and impact.
Psyop Group’s Global Director of New Business Shannon Lewis adds “Having worked with Free Agents for 15 years, I know firsthand how much expertise and heart they bring to everything they do. They live and breathe this industry, with exceptional instincts and relationships built over many years. Most importantly, they genuinely love the art and craft behind the work. I couldn’t be more excited to partner with them again as we build a focused, nationwide strategy for Psyop Group’s next chapter.”
The partnership with Free Agents marks a major milestone in the continued evolution of Psyop Group. One that builds on its creative legacy while opening up new opportunities for its studios and clients. With Free Agents as a strategic partner in the US, the collective brings together extraordinary talent with the shared creative ambition of pushing the industry forward and creating memorable work.
