US Navy's journey of discovery
This new campaign for the US Navy charts the journey of one talented young man has taken from childhood to serving on one of America's nuclear submarines.
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Credits
powered by
- Agency VML/New York
- Production Company MJZ/USA
- Director Hoffman/Metoyer
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Credits
powered by
- Agency VML/New York
- Production Company MJZ/USA
- Director Hoffman/Metoyer
- Executive Producer Eriks Krumins
- Editor Brandon Porter
- Editing NOMAD Editing Company
- Post Producer Kendall Rotar
- Post Production/VFX Preymaker
- Creative Ryan Blum
- Creative Eric King
- Creative Megan Sousoulas
- Producer Casey Coulter
- Producer Mathieu Shrontz
- Producer Martha Davis
- DP Linus Sandgren
Credits
powered by
- Agency VML/New York
- Production Company MJZ/USA
- Director Hoffman/Metoyer
- Executive Producer Eriks Krumins
- Editor Brandon Porter
- Editing NOMAD Editing Company
- Post Producer Kendall Rotar
- Post Production/VFX Preymaker
- Creative Ryan Blum
- Creative Eric King
- Creative Megan Sousoulas
- Producer Casey Coulter
- Producer Mathieu Shrontz
- Producer Martha Davis
- DP Linus Sandgren
Sometimes people are born to do something particular, as this new spot for the US Navy shows, as we follow the reverse journey of one young man from serving aboard a nuclear submarine back through the years to childhood.
Created by VML New York and directed by Hoffman/Metoyer through MJZ, the 90-second film opens in dramatic fashion as our protagonist has to deal with an on board emergency.
We're then taken back through his life, to his graduation as a new Navy recruit where he's surrounded by proud family, back further to his time at university, to working low-level jobs, to school and beyond.
The film is accompanied by a pulsating, symphonic orchestral music and a voice over explaining the journey we're witnessing, ending with the line, "There's smart, then there's nuke smart".
