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Whiskas – Whiskas Purradise

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Directed by BLINKINK’s Isabel Garrett, responsible for the recent collaborative Coldplay promo triumph, this delightful new film for WHISKAS celebrates cat happiness with a visit to Purradise

Created by AMV BBDO with Weber Shandwick and EssenceMediacom, the multi-stranded campaign includes charming social media films featuring six different lands associated with cat culinary heaven –  Feather Valley, Gravy Lake, Aroma Island, Mount Crunch, Pamper Plains and Surf and Turf Land. They were shot using in-camera stop motion, with CGI used only for the kibble storm around Mount Crunch. Every other element was built as a physical set.

The scrumptious colour by Electric Theatre Collective is worth paws for thought...

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